Case study: Mentable
A vision, built into a product.
Mentable came to us as a pre-revenue SaaS startup with a clear idea and no product yet. We turned that idea into a mobile app that traders open before a trade, after it, and when the session closes.
The shift
From a vision with no product, to an app a trader can open today.
Before
A vision
no product and no revenue yet
Now
A working app
opened before a trade, after it, and when the session closes
The brief
A startup with a vision and nothing to put in a trader’s hands.
Mentable wanted traders to look at the decision behind each trade, not only its result. It had no revenue and no product, so the first job was to turn the idea into something a trader could open on a phone and use every day.
The goal
Turn the vision into a working product: intent recorded before the outcome, a clear read on where the process leaks, and a desk that closes when the session does.
Our approach
How we turned the idea into a product.
Close the desk when the session ends.
After the session the desk locks. There is no new exposure until the next one, so the app steers the trader to review the evidence instead.
Record intent before the outcome.
The trader logs the asset, the direction and the planned reward to risk before the outcome can distort their memory of why they took the trade.
Show the edge and the leaks.
From the logged trades, the app shows where the trader makes money and where they give it back, and whether their own rules held.
Answer from the evidence.
An analyst reads the logged trades and answers questions against the trader’s own rules, at a depth the trader chooses.
What we built
Four screens, one habit.
Start from the desk
The home screen shows whether the desk is open or locked, the discipline score for the week and the clean streak.
Record the intent
Before the trade, the trader captures the asset, the direction and the planned reward to risk, then records the outcome and the execution as separate steps.
See the edge and the leaks
A plain read on whether the standard held, with the confidence, the evidence and the number of samples behind it.
Ask the analyst
The analyst reads the trader’s logged trades and checks a setup against their rules, with a Core or Fast depth.
Also in the app
- Desk lock
- Intent record
- Edge and leaks
- Analyst
- Outcome calendar
- Discipline score
- Dark and light themes
The result
Where it stands.
Mentable now has a working app it can put in front of traders. It is pre-revenue, so this case study makes no claims about sales or usage.
In the client’s words
“I had a clear idea for a product that helps traders examine the decision behind each trade, and nothing built yet.
Disojo turned it into a working app. The desk closes when the session ends, there is a record of each trade, a view of where a trader's edge and leaks are, and an analyst that answers from their own logged trades.
The team was so helpful during development, as I wanted very specific things. Tejjo kept in contact with me all the time, and I never had to worry about my requirements getting messed up.
Even with the product built, there is so much more we need to do, and so much business hassle we have to go through. But at least I don't have to worry about the actual product, which gives me a lot of peace of mind.”
